The Kay-Grant Group’s Keys to Success in Real Estate: Direct Mail Marketing
Not all real estate teams are created equal, and one of the biggest distinctions between a mediocre Realtor and a successful Realtor is how effective their marketing strategy is.
An agent can get a listing, take a few photos on their smartphone, write a brief description, post it on the MLS, (maybe) place a sign in front of the house, and just wait for the offers to roll in. As of the time of this article being published, it is a crazy seller’s market and doing the bare minimum is enough to get numerous offers and possibly sell for above asking price!
However, from a long-term standpoint, going the extra mile to provide a comprehensive and sustained marketing approach is not only great for The Kay-Grant team, it helps us establish expertise with our target audience. Enabling us to build great rapport with our clients, making us not a one-off door opener, but a lifetime real estate service provider for our clients.
Of all of the various marketing approaches we utilize, real estate focused postcards are distinct in being both incredibly effective for brand recognition and home listing awareness. So let’s delve into why direct mail is a great way to advertise real estate listings for both our team and our clients.
Why Direct Mail for Real Estate Works
In the age of digital marketing being at the forefront of most businesses and entrepreneurs, sending postcards to people’s mailboxes can seem an archaic method. While we do plenty of digital marketing, including blog posts and social media posts, they do not have near the impact of consistently sending postcards to the neighborhoods we are interested in.
When prospective clients receive one of our postcards, they are able to connect a brand with a face and a service, and over the course of a year (or several years), they will continuously see The Kay-Grant Group as the expert real estate team for that subdivision.
Additionally, when it comes time to list a home for a client, a Coming Soon and Just Listed postcard adds an extra touch of service, ensuring that their home will be seen by as many prospective buyers as possible.
When Do We Send Postcards?
The key to our success with real estate postcards is consistency. If we don’t have any new listings on the horizon, we will send a market update postcard which keeps them informed about what is going on in their neighborhood.
We also send postcards when one of our listings goes Under Contract and when it is Sold (and we usually send a Just Sold postcard twice after closing). At the base minimum, we send one postcard a month, every month no matter what.
By staying consistent, our brand continuously shows up in people’s mailboxes, and that familiarity pays huge dividends when someone in our target neighborhood decides to sell their home.
How Direct Mail Helps us Find Homes for Buyers
Over the years, we have established an extensive list of buyers, and with the massive home shortage we are currently experiencing, finding homes for our buyers has been quite challenging.
One of our favorite postcards to send to our real estate farm is a “We Have a Buyer” postcard, which lets homeowners know that if they decide to sell their home, it will not sit on the market for long! This is especially helpful for prospective buyers who may not see how many transactions we complete via our blog posts or Facebook/Instagram posts.
When you can connect buyers and sellers through the power of direct mail marketing, the result is an improved experience for both parties, less hassle, and a great client experience.
Thinking About Selling Your Home?
Real estate postcards are just one of the ways we help promote our listings to buyers in the area, and if you are thinking about selling your home in Phoenix, Scottsdale, Tempe, or anywhere in the East or West Valley, we would love to hear from you!
Give us a call at 480-387-3990 or fill out our Contact Form to schedule a Free Home Valuation.
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